Cannes Lions

RETIREMENT PROVISIONS

BBDO GERMANY, Dusseldorf / DEUTSCHE POSTBANK / 2008

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

All over Germany, poster panels were placed in front of bronze statues of famous people. The message: with Postbank retirement provisions you are perfectly prepared, financially, for life in retirement.

Outcome

As an important part of the retirement provisions campaign the "Statue Campaign" made a key contribution to the Altersvorsorge campaign's success. The campaign's sales objective was exceeded by about 40%.

Similar Campaigns

12 items

Every Word Matters

POINT OF VIEW, Warsaw

Every Word Matters

2023, BNP PARIBAS

(opens in a new tab)