Cannes Lions
OGILVYONE WORLDWIDE, Frankfurt / DEUTSCHE POSTBANK / 2005
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Description
The company head receives a letter from the year 2036. In it, an employee thanks him for the excellent retirement plan, which makes his retirement thoroughly enjoyable. After all, it was made possible thanks to his boss' foresight back in 2004, when he responded to an offer from Postbank.
Outcome
3.7% of the companies responded and invited the Postbank consultant for an appointment.
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