We decided to break gender stereotypes, by demonstrating that men have a right to be cared for. And the New Year period is just the right time to do so.

We called on Russians to appreciate the worthy ones and the film exploded on the Russian Internet.

The protagonist has made sure that ships navigate a patch of dangerous coastal waters safely over a period of many years as the lighthouse steadfastly lights the way for them. However no sailor has ever seen the lighthouse keeper.

Thanks to Ferrero Rocher we witness a little miracle just before Christmas as the lighthouse keeper gets to see a few of the people he has been working to keep safe over the years…

KPIs outperformed all expectations.

Impressions: 121 918 061 +95% vs planned

Reach: 28 300 182 +145% vs planned

Source: OMD OM

VTR for the whole video exceeds the metrics of brand advertising and is equal of those of movie trailers:

2+ impressions: 50,1% lift, best in class

Complete views: 68,4% difference, incredible uplift

Source: YouTube Brand Lift; OMD OM

The engagement of audience was unprecedented.

ETR (engagement rate): 11,83% (+861%)

Ferrero Rocher Youtube channel subscribers: +1900%

Source: Ferrero Russia

No1 at YouTube Ads Leaderboard

Source: YouTube, January 2017