Cannes Lions

ROAD SAFETY AWARENESS

OGILVY & MATHER, New Delhi / MARUTI / 2007

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Overview

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Credits

Overview

Execution

In india tongue twisters are very popular. People have fun saying these tongue twisters fast and fumbling. Which is exactly what happens when they drive. These tongue twisters were said very slowly to illustrate the point - go slow, you won't make any mistake.

Outcome

It's a tough task to bring Delhi drivers on track but the traffic is getting better.

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