Research suggests that one of the major causes of road accidents is speaking on the phone while driving. But sometimes, the person they speak to over the phone are equally at fault. In spite of knowing that the person is driving, they continue the conversation, having no regard for his/her safety.

So we created radio spots for Maruti Suzuki India Limited, where instead of addressing the driver, we spoke to the ones who are on the other end of the phone.

In the spots, the drivers were having a normal conversation, but their relatives were speaking like villains and threatening the driver’s life.