Cannes Lions
TBWA\INDIA, Mumbai / MARUTI / 2011
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Description
A couple walk into a (human) body spare parts shop. The man asks the shop vender if he stocks spines. He says that he does and hands over one for him to try in the changing room, admitting that it is a genuine part.
The man walks out the changing room with a hunched back, and the shop keeper tries to convince him that he looks well.
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