By using "ROCK MISO" as its own media and selling them at convenience stores and music shops, we were able to create points of contact with younger individuals. The bundled downloadable music allowed the Marukome brand to flow into their smartphones. Point of contact with the young was cultivated via television commercials placed in late-night time slots and a limited-time popup store that opened in the bustling city of Harajuku, Tokyo.

·Compared to previous limited-edition products, ROCK MISO's sales at launch recorded 230%. The product sold out on "Rakuten," the biggest e-commerce website in Japan.

·Major convenience store chains "Family Mart" and "Daily Yamazaki," which are widely known to younger individuals, placed the product in their stores. The sales exceeded initial projections by 600%.

·Media exposure was acquired on over 460 medias (699,427,982 impressions).

·SNS impressions increased to 75,886 and 60,399,134 followers.

·The "Marukome" official SNS account fans increased by 144%!

·Users on the recruitment website increased 191% from the preceding year.