We created a clothing collection that would bring in funds for its online shop, and also act as a radical means of gaining public awareness: ROPA COMPROMETIDA (the most costly clothes). Clothing with2 sides: wearing it in certain countries brings a risk of being arrested, tortured or assassinated; by purchasing it, you'll help save others from this treatment.

Carlos Gala, help us creating 10fashionable items of clothing, denouncing real cases of human rights violations. On the online shop, this clothes will cost you a few euros but in other countries cost you years in prison, torture, or even your life.

The clothes were presented on a catwalk, generating 365 clips, in mainstream media and appearing in the top news programs in Spain. Wich made a total audience impact of 54,470,357 with 915,991€ in earned media. We also developed a new source of revenue for the future of Amnesty International, the total earnings of the costly clothing on the store coming out to 25,469,28€. The rainbow flag foulard sold out in two days.

With this clothing, we got people to walk in victims' shoes and Amnesty’s message out to people and media that don’t usually spend time thinking about human rights.