Rottofest is an annual comedy festival that's held on Rottnest – a small island 18km off the coast of Perth, Western Australia. In 2012 the line up featured the very edgy and very funny New York comic, Anthony Jeselnik.

To promote live comedy on Rottnest Island, we created a radio campaign that attacked the hallmark of bad TV comedy: the laugh track. The ads pointed out the sheer ridiculousness of canned laughter and encouraged listeners to choose live comedy instead.