Cannes Lions

ROYAL ENFIELD MOTORBIKES

WIEDEN+KENNEDY, Delhi / ROYAL ENFIELD / 2011

Overview

Entries

Credits

Overview

Description

Royal Enfield enjoys the kind of respect and devotion that few others do. The Handcrafted in Chennai film illustrates why. Set in Chennai, the film documents a factory employee’s journey from his home to the Royal Enfield factory. Once in the factory we see the care, attention and sheer love that goes into the making of each Royal Enfield. All of which is summed up with the line, ‘Handcrafted in Chennai’.

Similar Campaigns

12 items

Unpredictable Journey

DROGA5, London

Unpredictable Journey

2024, ROYAL ENFIELD

(opens in a new tab)