Cannes Lions
WIEDEN+KENNEDY, Delhi / ROYAL ENFIELD / 2011
Overview
Entries
Credits
Description
Royal Enfield enjoys the kind of respect and devotion that few others do. The Handcrafted in Chennai film illustrates why. Set in Chennai, the film documents a factory employee’s journey from his home to the Royal Enfield factory. Once in the factory we see the care, attention and sheer love that goes into the making of each Royal Enfield. All of which is summed up with the line, ‘Handcrafted in Chennai’.
Similar Campaigns
12 items