Cannes Lions
FURLINED, Los Angeles / NIKE / 2018
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In this film running is a metaphor for life and the symbol of freedom. It’s the freedom to move anywhere and everywhere, despite cultural or physical restrictions. When you run, your body is in a repetitive, meditative state that allows your thoughts to act differently. The thoughts become a flow, and you can’t help but reflect on your life. That’s just how running works. Running, life, and Nike merge into a story of young rebels ruling the streets of Seoul.
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