Cannes Lions
DUVAL GUILLAUME MODEM, Antwerp / NAPOLEON GAMES / 2013
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Description
NapoleonGames.be is a betting site known for online casino games. In April 2013 they launched online sports betting. Aim was to create online awareness for sports betting and to generate traffic to the sports betting website. To do so we created the first interactive movie you can bet on. It starts as a crazy race between 7 bizarre sportsmen. But after a few seconds the movie freezes and asks the viewer to place a bet on 1 of the 7 athletes. If the viewer bets right, he wins up to € 500 free credit to bet.
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