Cannes Lions

RUN THE VILLAGE

CZAR.BE, Brussels / NAPOLEON GAMES / 2013

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Overview

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Credits

OVERVIEW

Description

This is an interactive movie for the sports betting site www.NapoleonGames.be.

The online film shows a totally absurd race between 7 bizarre sports people including a mulleted footballer with a ball literally sticking to his foot, a cyclist with poor eyesight, a boxer and even a driver with horse and sulky cart. Right after the starting gun is fired to start the race, the film freezes and the viewer is asked to predict, which of the 7 bizarre sports people will win the race. The film then continues and we see the competitors running through streets, alleys, bushes and houses as they drop out one by one. Some have bad luck, others are tricked by their fellow runners. Similar to actual betting games, the end of this story is never the same. There're four different endings with four different winners, which are selected at random.

When the viewer has made the correct choice he stands a chance of winning free online credits for the sports betting site. When he hasn't, he can play again.

Execution

We used " Stay Here And Take Care Of The Chicken", a song by The Wave Pictures. It's an original score. No adaptations or remixes.

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