Cannes Lions
RUN THE VILLAGE
DUVAL GUILLAUME MODEM, Antwerp / NAPOLEON GAMES / 2013
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Overview
Entries
Credits
OVERVIEW
Execution
An interactive sports movie you can bet on to announce online sports betting. It doesn't get more relevant than that.
Outcome
The campaign was launched end of April, so it’s too soon for final results. But after just 24h 30,000 placed a bet on the film and over 5,000 people went sportsbetting on Napoleongames.be
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