"Runtime - the next level'' by Ochsner Sport now even more challenging. Even more activating.

The runners podcast that only runs when you run - on a bigger scale with nationwide activation. It activates the targeted audience and motivates them to get out and run in a playful way. Even more challenging. Even more activating. The The runners podcast that only runs when you run- on a bigger scale with nationwide activation.

Because this is the first podcast that only runs when the users are running. Through this mobile activation, users get advice and coaching and learn during their run.

The campaign starts on May 13, 2021 in Switzerland. The focus is on the interactive mobile app "Runtime by Ochsner Sport", which includes the first podcast that only runs when you run. The app accesses your health data in real time, namely movement and step counters. In combination with GPS data, Runtime knows in real time whether the user is running. And only then does the podcast play. After a long programming phase, the app was launched and promoted online together with an activation spot. Runtime can be downloaded from both the App Store and the Google Play Store. Our campaign aimed to raise awareness of Runtime and encourage Swiss people to download the app. It consists of a social media campaign, an influencer strategy, audio advertising and an online video. The fact that the Marathon European Champion gives his best tips in the podcast was an extra motivator.