Commander Safeguard sprang into action on a mission against germs. He was everywhere kids were. He was in their schools at Safeguard-led Health Days. He starred in 15-minute animated hygiene tutorials – the first ever 3D cartoon in Pakistan. He was in his own cartoon story book, reinforcing the hygiene message.He was on Kid’s TV and had activity pages in kid-friendly magazines and the cartoon sections of newspapers. He even had his own website.

This programme helps Safeguard bond with mothers, and brings a necessary, life-enhancing message to the target group.

Commader Safeguard personally met 2 million kids in ¼ of the nation’s schools, and reached 85% of the target outside of the schools.After the campaign, sales were up 42% versus prior year.