We used a powerful concept: “Our Mission Statement”.The concept was made tangible: online graphics. A convenient and non-intrusive support: e-mail.Targeting different times of year to justify repeating the message, enlarging the concept and fixing it in people’s minds. 12 Months; 12 Moments (St.Valentine´s Day; Labour Day; Halloween; The Day of the book; Gay Pride Day, etc.)

30% of e-mail recipients asked for more information about “Activating Demand”.18% of e-mail recipients asked for a personal presentation by the Agency.12% of the company’s annual revenue came from new clients.