Cannes Lions
Same Value
AGENCIA MONTALVO, Mexico City / MATTEL / 2023
1 of 0 items
Overview
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Credits
OVERVIEW
Background
Scrabble is a classic board game where words can get you points. We had to find a way to make these relevant. Mattel has always been a inclusive company and they wanted to make a stand against Homophobia, chauvinism in LGBT+ Rights.
Outcome
25% increase in sales.
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12 items
