Cannes Lions

SANTEC VIDEO SURVEILLANCE

SERVICEPLAN, Munchen / SANYO / 2012

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Overview

Description

Regardless how silent and clever a thief may be – with Santec Video Security every little move will be recorded and the robber will be caught quite clearly on tape. In the radio campaign “Silence“ you will hear, that even the most experienced thief will appear loud and noisy.

The goal was to show the opportunities of video control systems in a surprising and entertaining way. The strategy was to show, how easy even experienced thieves get caught by a Santec security-camera.

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