Cannes Lions
PUBLICIS MEXICO, Mexico City / NESTLE / 2014
Overview
Entries
Credits
Execution
Searching for a solution to this problem we came up with an idea, the idea that if a dog could speak, it could never stay lost.
And that is exactly what we did, by designing a collar that at the exact moment your dog leaves a safe area would speak and ask for help to return home. We gave your dog a voice.
Outcome
On the 22nd of March 2014 at 'Perrotón', an event with more than 20,000 people attending, with veterinarians, media people and dog lovers amongst them, we surprised some of them with the collars, which they instantly began to use and most importantly of all, to love.
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