Many tombstones in Poland have a ceramic picture of the departed. We used what is commonly used to remind the ones who are still alive about death.

We asked undertakers to help us to fire illustrations of a polar bears' family (symbol of Arctic and Greenpeace) on ceramics and than we hung them in urban space, so everyone could sign the petition from the street.

There was an website address on every single ceramic - savethearctic.org

You can still sign the petition there.

Over 10,000 Euro of free media impressions and street-art small scale instalations hanging all around the city.

Ceramics became a part of the city - as an unique street-art ambient.

Many people heard about savethearctic.org project for the first time and signed the petition. Short documentary case study has been uploaded on Greenpeace YouTube channel and helps spread the word.