ING DIRECT wanted to create a campaign that tightly integrated online advertising and its microsite. Online banners were created to engage users through multiple levels of interaction. The online advertising unit first prompted users to enter what they are saving for. The second level immediately brought the user to the microsite, which would continue the experience while incorporating the information that the user initially entered into the banner ad. The campaign allowed users (both ING DIRECT clients and potential ING DIRECT clients) to truly understand the importance of their individual saving goals.