We started by going to their forests. In collaboration with their experts, we studied, collected samples, and even grew our own seedlings. The samples were brought to life through meticulously crafted models and cutting edge rendering techniques — hyper-realistic 3D scans, hi-res photogrammetry, and scientifically accurate simulations. Developed as unique assets, the rendered samples can be used together in films/animations or individually as static elements for print and digital applications.

We also created a custom made typeface. SCA Sans is based on the round shapes found in nature combined with industrial and visually graphic cuts. The inspiration comes from how the circular log is transformed into industrially manufactured wood products such as planks and paper.