SCA is the largest private forest owner in Europe. Their trees are allowed to grow for a century before they are harvested and every part is used to create renewable and recyclable products such as paper, wood products, sawdust, pulp and energy. They are an industry leader in sustainability.

We wanted to capture the essence of the forest in a way that has never been seen before. The end result is an infinitely looped 3D-animation of natures ecosystem viewed through the lens of technology. By using cutting-edge technology we created a visual universe where nature and innovation live in harmony. We call it The SCA Universe.

A big challenge was to change the perception of the forest industry, which was seen as slow moving and old fashioned. We wanted to challenge that perception by using new technologies to show the beauty of nature´s eco system, and the renewable life cycle of SCAs products.

We started by going to their forests. In collaboration with their experts, we studied, collected samples, and even grew our own seedlings. The samples were brought to life through meticulously crafted models and cutting edge rendering techniques — hyper-realistic 3D scans, hi-res photogrammetry, and scientifically accurate simulations. Developed as unique assets, the rendered samples can be used together in films/animations or individually as static elements for print and digital applications.

The result: a highly effective brand asset with instant recognition in both static and moving media that has changed the perception of an entire industry. Since the launch of the new identity SCA has seen its shares increase 70 % in value which equals a growth in stock market value with 32 Billion SEK (3 Billion EUR). In the process of growing this brand to its current value the SCA Universe has played a significant part.