Schick Revolution, an innovative tool with built-in electric trimmer for beard design, was launched in Japan where only 20% of target consumers have beard. Our challenge was to increase the number of Japanese men to grow a beard, enhance engagement with them, and drive trial of this revolutionary new product. Based on the identified consumer insight, "if I can find a beard style that fits me, I'd rather have them", we created the world first 3D beard simulation site where people are exposed to 1000 styles and find the one that best fits with them! (Please click on "Overview Video")ID: Awards2008PW: Creative_view