We inserted the ad in the magazine cover and lead the reader to interact with the product. The ad has a “little roll” simulated in real size and at the baseboard we ask the reader to roll up the magazine and take off the plastic protector. That way they could test the product on real way. In a partnership with 3M we produced an adhesive with the same real product proprieties that was placed in the magazine’s covers.

When we bought a special space in the magazine we gave the message power in a creative way. This surpassed the goals defined by 3M.