Cannes Lions

SEAT BELT AWARENESS

PUBLICIS HELSINKI, Helsinki / MINISTRY OF TRANSPORTATION / 2007

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Over 300 people die every year from traffic fatalities in Finland. The Ministry Of Transportation Finland decided to launch a TV campaign to try and convince young people to put on seat belts.

Similar Campaigns

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MINISTRY OF HEALTH AND WELFARE, Sejong-si

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2023, MINISTRY OF HEALTH AND WELFARE

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