Cannes Lions

SELF PROMOTION

PROXIMITY BBDO, Boulogne-Billancourt / BBDO / 2011

Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Execution

The LIKE BOX, discover a ‘real life’ social media experience.The Likebox:A mailing to live in a real-life social media.The box contains:- A USB key to drive the user to the online video.- Facebook stickers.- Twitter post-it.- Foursquare mayor stickers.- Foursquare door hanger.The video:A video to explain social media to our clients.3 steps : Facebook, Twitter and Foursquare.

Outcome

Likebox sent to 712 clients in more than 10 countries.

> 39% opening rate> 6 837 like on the fan page> 42 599 views in 1month On web for 0€ media invested- 1 113 tweets an #1trending topic- 99 980 Google results- 42 articles Blog & press Clients like it and request « social media » workshops around 1million€ growth margin in the 2 months after the launching.And everyone else like it with 30% increase in job applications Do you like ?

Similar Campaigns

12 items

On Hold Music Band Live

SHACKLETON, Madrid

On Hold Music Band Live

2018, SHACKLETON

(opens in a new tab)