Cannes Lions
PROXIMITY BBDO, Boulogne-Billancourt / BBDO / 2011
Overview
Entries
Credits
Execution
The LIKE BOX, discover a ‘real life’ social media experience.The Likebox:A mailing to live in a real-life social media.The box contains:- A USB key to drive the user to the online video.- Facebook stickers.- Twitter post-it.- Foursquare mayor stickers.- Foursquare door hanger.The video:A video to explain social media to our clients.3 steps : Facebook, Twitter and Foursquare.
Outcome
Likebox sent to 712 clients in more than 10 countries.
> 39% opening rate> 6 837 like on the fan page> 42 599 views in 1month On web for 0€ media invested- 1 113 tweets an #1trending topic- 99 980 Google results- 42 articles Blog & press Clients like it and request « social media » workshops around 1million€ growth margin in the 2 months after the launching.And everyone else like it with 30% increase in job applications Do you like ?
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