Thailand is facing the dilemma with the rate of unwanted pregnancy and infection of sexually transmitted diseases (STDs including HIV/AIDS) among the youth. However, open discussion about sex among the family members has long been a social taboo in Thailand.

This web-banner was set up to link consumer to the sex education web site.

The campaign has successfully generated a 58% click-through rate to the site and has driven 100,000 visitors to access the content about sex education on the site, all within a 1-week period.