In Mexico, there are only 6 blood donors a day. Not enough for a city with over 21 million people.

People are more likely to donate if they feel acknowledged for their contribution.

Share the most valuable thing you have! Your blood. We created a Facebook App to select the nearest donation-bus, then you make your donation and share it with your Facebook friends. This way, people shared meaningful things. 5 celebrities and 5 unknown persons shared the first drops of blood. Their notifications became the catalyst for more than 4 million people to get to know the app. The campaign was amplified with TV, online videos, billboards and newspaper ads.

The results:

Blood donations increased by 200%.

It was an instant way to acknowledge people publicly for their donation.

- Blood donations increased by 200%.

- The app helped to create a blood donation culture.

- Using a social network created for sharing, we reached thousands of potential donors in a very short time.