Creative Strategic Solution: To prevent putting women at risk, the logo of the Women Shelter was not placed in the print ads and the message appeared “undercover” so they can take action and look for help without being noticed. We imitated typical horoscope, perfume and retail ads and filtered our message in the content of the ads.

As a result of the campaign, the CASA PROTEGIDA JULIA DE BURGOS received a 60% increase in calls from abused women.