The sequel is never as good as the original. Unless you’re Kmart. An online Kmart video called Ship My Pants became a massive viral hit and created awareness for a new Kmart service called Store-To-Home. The opportunity was to build on the success of the original video, and promote this seasonally relevant service to make Kmart the go-to store for Christmas shopping. Enter Ship My Trousers, a brilliant remake of the original Ship My Pants. Same joke, different era, equally classic.

How do you take one of the top viral ads of all time in Ship My Pants, make it just as funny and seasonally relevant to shoppers? You remake it with characters from one of the most beloved Christmas movies of all time, A Christmas Carol. From Tiny Tim to Bob and Mary Cratchit to the Ghost of Christmas Present, all are thankful that Kmart’s Store-To-Home service will ship what they need to their homes for a very special Christmas.

Ship My Trousers was uploaded on December 13 and quickly became the #6 most viewed ad of December with over 3 million YouTube views. Combined with the 16 million Twitter impressions and 50,000 Facebook shares it was clear that Kmart had created another viral sensation. More importantly, Kmart was changing the conversation and giving shoppers another reason to come into their stores again. Ship My Trousers helped Kmart’s total digital effort surpass 70 million views making Kmart the most viral retail brand of the year.