Cannes Lions

#AThousandHashtags

SHUTTERSTOCK, Bogota / SHUTTERSTOCK / 2018

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Digital Proof JPG
Digital Proof JPG

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THOUSAND HASHTAGS THE PROOF THAT AN IMAGE IS LOTS OF HASHTAGS.

THE FIRST CAMPAIGN OF THE WORLD FOR A BANK OF IMAGES, WITHOUT IMAGES.

Taking advantage of the way people communicate today: with hashtags to organize and index their information.

We search more than 1000 conversations in real time taken from blogs, social networks and everything that surrounds us that could give us information. This content became hashtags and these in a campaign for a bank of images without images

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6 items

1 Cannes Lions Award
New stereotypes available

MERCADO McCANN, Buenos aires

New stereotypes available

2019, SHUTTERSTOCK

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