The campaign was developped in different media. Posters in all subway stations in Brussels and at the same time as, a major street campaign was develloped with huge Post-Its of 2 by 2 meters on high visibility sites in the centre of Brussels.

At the same time, volunteers were out in the streets selling real Post-Its, develloped in collaboraton with 3M. The specially designed Post-Its packages with the Doctors Of The World logo, were sold for 3 euros each.

This Post-It campaign was a huge succes. It was covered in major Magazines, Newspapers, internetsites, blogs...

The income of this campaign (postering, streetaction and the sale of real Post-Its) increased the budget of Doctors of The World over the year with almost 80%.

Doctors of the world.

We care for those the world is gradually forgetting.