The brief for the campaign, as well as the overall goal of Frontline19, was to highlight the extent of the mental health crisis gripping the NHS. As recent statistics reveal the staggering rise in mental health problems amongst healthcare workers, ‘Sicker Than The Patients’ aims to drive donations for Frontline19’s counselling services, so the charity can continue to extend emotional support to as many affected NHS workers as possible - whilst also moving NHS welfare up the public agenda at the next general election.

It’s all too easy to forget that those looking after us need looking after too and NHS employees’ mental health is at breaking point. Our campaign highlights the vital support provided by Frontline19 and the need for this to be available to those NHS workers who need it the most.

Along with the clarity of the director's vision, precise casting for this film was paramount. The enlisted actors needed to honor the frontline workers with their portrayals, and get to the core of their internal struggles. With filmmaking as unvarnished as this, the performances couldn't hide behind anything; they had to be confrontational and also respectful. Needless to say, casting for these roles was a lengthy and careful process.