Declining interest in politics among youngsters is a global issue. The same goes true for Japan. Even in the most recent national elections, Japan's voter turnout remains at 52.7%. This is much lower than the average voter turnout rate of G 20 which is 67.6%. Furthermore, politicians ranked 141 in young people's job rankings they want to be in the future. It remains in the ranking below the tattoo artist of 140th place. Young people did not hold expectations or longing for politics. In order to bring more interest to politics and make politicians a society that can be thought of as a future occupation option, a different strategy was required from the previous approaches. In June 2017, in order to solve this social problem, SIMCITY BUILDIT of the popular smartphone game title for young people stood up.

We announced SIMCITY BUILDIT SCHOOL OF POLITICS from June 26 and called for entries through WEB video and outdoor advertisement. In addition, we held an opening event of political cram school. In addition, boosting the topic by developing a PR promotion in accordance with the timing of Tokyo parliamentary elections, acquiring media exposure exceeding 280+ including feature articles at Newsweek. Political institution was open for 2 months from 6/26 to 8/23. Developing lectures with high noticeable attention in Japan, "Correlation between policies and citizens' satisfaction", "Balance of functions and culture of cities", "How future local autonomy should be". At the end of the lecture, each student performed the present idea of city development and policy in the SimCity game in response to the contents of the day, and presented the presentation.