The ad tranfers the feeling of riding a Fallout board with all the good and the bad sides of skateboarding. Inserting your hand reminds you of the moments every skater goes through before mastering a trick. It’s all about the hard training and work that makes you really good.

The ad was linked to Germany's biggest skater online shop TITUS where one can explore and buy the whole product offer of Fallout Skateboards.

Significant increase of online search and transaction for Fallout Skateboards at TITUS online shop.The idea was made to leverage the brand as whole and generate awareness.