In order to achieve our objectives, we created a multi-plataform digital radio. To insure the concept “always on” we focus on a mobile app to be always with our customer, being present also in a mobile site, a facebook page and a website. The whole platform has a specialised staff in charge of the 9 different music channels currently on air. Each channel was created in a way that it became the soundtrack for each of Brazilians favorite music styles. The user can sign in into their own account and elaborate playlists, listen to radio programmes and share their experiences on social networks.

During the campaign we had around 2 millions impressions into a niche of specially selected m-sites and apps within our target range. The radio had an increase of 62% (420.564) on its daily average user-sessions. The brand's equity increased and reinforced Skol's consumer awareness.