Cannes Lions

SKY SPORTS

BROTHERS AND SISTERS, London / BSKYB / 2008

Presentation Image
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

When the brief is to promote two separate sporting events, what better way of doing it than to cleverly combine both in one viral. This was created entirely using archive material and unbelievable amounts of patience. Over 100,000 hits across YouTube and MediaGuardian sites.

Similar Campaigns

12 items

The History of Magic in North America

ELASTIC, Santa monica

The History of Magic in North America

2016, WARNER BROS

(opens in a new tab)