Bring the legacy of JFK's presidency to light for a new generation by revisiting key moments from his first year, 50 years later.

Each poster begins with the same image of JFK, after which we overprinted a woodcut color plate that depicts a milestone event of his first year. Finally a copy layer was overlaid, designed in sympathy with the color plate. By using the same image of JFK throughout the campaign, we were able to emphasize the great variety of challenges and achievements he met in his first year.

JFK admirers and design enthusiasts alike picked up the work, socialised it, and requests for copies came from all over the world.