Cannes Lions

SLEEP ART

ACNE PRODUCTION, Stockholm / IBIS / 2013

Overview

Entries

Credits

Overview

Execution

To solve the problem of unobtrusively analyzing the sleeper, we discreetly filled a mattress with pressure sensors and created a box to analyze these signals together with temperature and sound. It simultaneously saved and crunched the numbers and made it into lines, colors and shapes then sent these of via Internet connection. The sleeper couldn't tell the difference between this mattress to any other non-tech mattress. The data was then picked up by an industrial precision robot that painted on a traditional canvas with traditional acrylic colors. This way, the only true artist involved in creating the work of art was the sleeper.

The mattress technology, both hardware and software, was created from scratch for this specific project. The robot was borrowed by an industrial robot manufacturer. The technology we'd like to highlight is the mattress and the sleep data analyzing box. Again, it unobtrusively reads and records sleep data throughout the night, this way we can find out more about movements, sounds and changes in temperature and find out how these correlate.

The technology was created specifically for the advertising project to communicate the importance of good sleep and how this is a top of mind subject for the client.

Outcome

The advertising project and technology has been spread widely through both advertising and tech blogs and newsfeeds. Throughout the project, while the mattress toured and was slept on in Paris, London and Berlin, the robot was in Paris receiving data via the internet painting a total of 60 pieces of sleeper art. The Facebook page had over 2000 sleeper applicants and 5300 likes. The YouTube film has over 540.000 views on YouTube and media coverage in the UK, France, US, Thailand and more.

Obviously, the mattress technology could be further developed and used in medicine and in sleep research although this was not the original idea or application. For example, a doctor could remotely collect and study sleep patterns from any subject or subjects in the world.

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