This spot was released during the 2018 World Cup, the largest soccer tournament (and sporting event) on the planet. During the tournament, players demonstrate a wide range of goal celebrations, one of the favorites being a knee slide.

It’s near the end of a big soccer match. The underdog striker shoots and scores! In typical fashion he breaks into a full run and slides. And slides. And keeps sliding across the field for the remainder of the ad. “As long as soccer players celebrate with a slide, you can count on GEICO saving folks money.”