A calm and relaxing music starts playing, bringing a nice cross-country road trip atmosphere. A female narrator, in a soft, warm and hypnotic tone, starts describing the landscape around, as we hear the sound of a car cruising the road. We feel transported to a road in the middle of a golden wheat field, feeling the vibe, the flow, the magic... This female voice keeps on describing the beauty of this trip in her soft, slow tone, keeping it like that... even when an unexpected event on the road is just about to happen and there's no reaction time left to avoid it.

The objective of the campaign was to raise awareness against drunk driving.