We take the 500,000 monthly users online catalogue of smartphones and broke them, splashed them on beer, stole them and burnt them. Everything from the source code of the site and for 2 weeks.

A roll over showed our message: This can happen to your phone. Beware with Movistar Insurance.

In 2 weeks, 250,000 people watched it. 30% clicked it. 10% hired insurance.