The smart for two always aspires to be the perfect city car. That’s why we aimed not only to highlight the benefit of the electric engine but also picture the smart electric drive as a city icon.

Inspired by typical urban styles like street art and graffiti, we visualised the effect of its silent engine to the city with different motives only consisting of typography underlining the urban culture of the smart electric drive. Typical words for every kind of noise form all components of a city. The only area left blank is the iconic silhouette of a smart electric drive.

Besides its publication time period our campaign gain additional attention by being mentioned and published in design blogs and online magazines as well as advertising press.