YouTube movie was launched at 27th of November. and in less than a week, it caught the media's attention. YouTube was played over 800,000 times, despite the fact that it was all in Japanese and without English subtitles.

Video went viral and followed by immediate news coverage world wide such as gizmodo, cnet, Discovery channel and so on. Broad reach was an essential factor, but on top of that, our aim was to make younger generation become a bit more aware of safety,

For the first month, N-WGN sold over 24,000 units, which nearly doubled the estimate.