The idea was inspired by a true fact: when you sneeze, you shut your eyes. And, even if it were for only a thousandth of a second, it could be long enough to miss seeing something important. The film campaign illustrated this in all of its examples. When you sneeze during a soccer match, for example, you could miss seeing the goal. In a boxing match, you could miss the knockout. And so on. Ultimately, we were able to transmit the idea that it is important to be in good health in order to make the most of every moment of life.

Due to the limited budget, we opted for making films with already-produced images and image banks, seeking the greatest possible realism for each piece. Afterward, we potentiated the investments by linking the films to digital media such as Instagram and YouTube. This worked very well: a variety of films were published and we succeeded in drawing a positive audience, which shared and commented on the films, praising their execution and laughing at their humor.