Cannes Lions
BBDO GERMANY, Dusseldorf / CARITAS / 2007
Overview
Entries
Credits
Execution
We thought it would best to give the target audience a sense of how bad living conditions could be. Therefore we choose water treatment as subject of our promotion. It’s self-evident to us, but non-existent in many parts of the world.
Outcome
Approximately € 23,000 donations raised by advertising on stickers that all in all cost only € 1,500. Furthermore consumers began to realise how fortunate they are, living in Germany.
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