Strategy: Communicate that the new Visual Studio 2005 is especially tailored to help Professional Developers take on their software development challenges.

The 400+ microsite is an interactive microsite showcasing sixteen short “slice-of-life” videos about developers at work. Within the site, 400+ “differences” are spelled out and described in detailed copy blocks, informing users on the new features of Visual Studio 2005.

Target Audience: Pro Developers.