Target: General and IT Managers fo the 5,000 biggest Spanish companies.Media: microsite at the BSA home page through which clients could ask for information about the multi-license programmes. Telemarketing campaign to qualify targets. Mailing with a central message 'if you think that everything at your company fits ... you might be wrong'. Emailing reinforcing the message and a link to the microsite.On the brochure of the mailing, we offered the possibility of having a consultant to audit the software systems.

Increased the visits to www.bsa.org/es by 8%.Increase of phone calls.Increase on the license sales by 11%.